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200+ Real Estate Words to Make Your Listing Stand Out (Examples Inside!)

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Listing description template | Real estate words by category | Home and property description examples | FAQs

✍️ What are the best real estate words in a listing description?

A great description of a home uses compelling words to generate interest. Each property is unique, so you’ll need to choose the words that best fit your home without exaggerating

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Writing a compelling home description for a listing can be daunting. But if you first select the right real estate words and phrases, putting it all together into a compelling listing description becomes much easier!

Our team has read thousands of home and property descriptions, helping us identify real estate words that captivate buyers’ attention. Below, we’ve chosen some of the best real estate words to use when writing a property listing.

Listing Description Template

When writing a property listing, there are six essential elements you should include:

  • Type of home

  • Square footage

  • No. of bedrooms and bathrooms

  • Nearby amenities

  • Notable features

  • Appliances

If something isn’t that nice β€” like, say your appliances are just middle-of-the-road, you don’t need to include them.

✍ Tip: Check character count!

Each regional multiple listing service (MLS) has its own rules, including word or character counts.

Some MLSes may limit you to only 500 characters or less, others allow more. You need to decide what information is most important and what can be left out of your property description.

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200+ Real Estate Words That Impress Buyers

πŸ‘‡ Jump to real estate words that describe:



🏑 Home Types

Condos, single family homes, etc.

πŸ“ Architectural Styles

Bungalow, cottage, etc.

✍️ Home descriptors

Peaceful, quaint, etc.

🌻 Home Features

Garden, pool, etc.

πŸ“ Location

Beachy, wooded, etc.


Energy efficient, stainless steel, etc.

⛰️ Views

Skyline, ocean, etc.

🌲 Neighborhood and Community Features

Swimming pool, park, etc.

πŸ”’Building Features

Security, parking, etc.

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Describe the Type of Home 🏑

  • Condo

  • Co-op

  • Manufactured

  • Multi-family home

  • Penthouse

  • Single-family house

  • Tiny home

  • Townhouse

Add an Architectural Style πŸ“

  • Bungalow

  • Split-level

  • Cottage

  • Ranch

  • Victorian

  • Tudor

  • Colonial

  • Cabin

  • Mediterranean

  • Cape Cod

  • French Country

  • Contemporary

  • Midcentury modern

  • Farmhouse

  • Chalet

  • Greek Revival

  • Craftsman

Use Vivid Descriptors✍️

  • Atomic-era

  • Beautiful

  • Charming

  • Chic

  • Desirable

  • Distinguished

  • Intimate

  • Inviting

  • Light-filled

  • Move-in ready

  • Peaceful

  • Pristine

  • Quaint

  • Rare

  • Renovated

  • Retreat

  • Rustic

  • Spacious

  • Spotless

  • Storybook

  • Stunning

  • Stylish

  • Sun-filled

  • Turnkey

  • Two-story

  • Ultra-modern

  • Unique

  • Updated

Note Attractive Home Features 🌻

  • Ample counter space

  • Balcony

  • Breakfast nook

  • Butler’s pantry

  • Chef’s kitchen

  • Custom

  • Deck

  • Farmhouse sink

  • Fireplace

  • Garden

  • Granite/marble countertops

  • Gray water system

  • Great room

  • Hardwood floors

  • High ceilings

  • Kitchen Island

  • Lanai

  • Large garage

  • Lots of storage

  • Native landscaping

  • New roof

  • Open floor plan

  • Oversized windows

  • Patio

  • Pool

  • Shaded area

  • Solar panels

  • Subway tile

  • Tankless water heater

  • Walk-in closet/pantry

Describe the Location πŸ“

  • Campus

  • Close to: Great restaurants, boutique stores, coffee shops, bookstores, etc.

  • Closest park

  • Cul-de-sac

  • Distance to downtown

  • Downtown shopping district

  • Elementary school

  • Golf course

  • High school

  • Hiking trails

  • Major highway access or well-known road

  • Middle school

  • Private

  • Public transportation

  • Beachy

  • Wooded

Note the Appliances 🍳

Brand names:

  • ADT Command security

  • Apple HomeKit

  • KitchenAid

  • Nest

  • Ring

  • Smeg

  • Thermador

  • Whirlpool

  • Wolf


  • Energy efficient

  • Midcentury

  • Modern

  • Sleek

  • Stainless steel

How About Views? ⛰️

  • Blue skies

  • Canyon

  • City skyline

  • Forest

  • Golf course

  • Lake

  • Ocean

  • Panoramic

  • Protected land

  • Sweeping

  • Unobstructed

  • Wide-open

Note Neighborhood and Community Features 🌲

  • Ample street parking

  • BBQ area

  • Bike friendly

  • Bustling city

  • Centrally located

  • City living

  • Dog friendly

  • Fitness center

  • Gated community

  • Lots of kids

  • Park

  • Pet friendly

  • Quiet street

  • Sidewalks

  • Dog park

  • Suburban

  • Swimming pool

  • Tennis courts

  • Vacation community

  • Walking trails

Note Building Features πŸ”’

  • 24-hour security

  • Assigned parking

  • Community area

  • Doorman

  • Gym

  • Hot tub

  • Pool

  • Underground parking

6 Examples of Home Descriptions That Sell

City | Country | Suburban | Fixer-upper | Contemporary | Vacation

City Living Listing Example

This unique artist’s loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.

Country Home Listing Example

You’ll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.

Suburban Neighborhood Listing Example

Don’t miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.

Fixer-upper Listing Example

Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan β€” you choose! Backyard has native landscaping and nice-sized shed for extra storage.

Contemporary Home Listing Example

Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.

Vacation Living / Private Community Example

Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.

The Best Way to Write a Winning Home Description

While writing a great listing description is challenging, it’s also the easiest part of selling your home. Getting your home ready to sell, pricing it correctly, and fielding offers is much more difficult.

Related Reading

FAQs About Real Estate Words

Are there real estate words to avoid?

Words like “good value,” “starter home” and “priced to sell” imply the home isn’t great, or the seller is desperate to sell. There’s a time and place for these words, but not in a traditional home listing β€” instead, use positive words like these.

What are some good home description words?

Words like “storybook,” “modern,” “sun-filled,” “retreat,” “peaceful,” “move-in ready,” and “desirable” are some good real estate words to use in a listing description if it fits your property. See more great real estate words.

What are some home and property description examples?

A good real estate listing needs to convey the property’s good features within the MLS character limit. Good listing descriptions vary depending on the type of property β€”see some examples here.

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