✍️ What are the best real estate words in a listing description?
A great listing description uses compelling descriptions to generate interest. Each property is unique, so you'll need to choose the words that best fit your home without exaggerating
Writing a compelling listing description can be daunting. But if you first select the right real estate words and phrases, putting it all together into a compelling listing description becomes much easier!
Our team has read thousands of listing descriptions, helping us identify real estate words that captivate buyers' attention. Below, we've chosen some of the best real estate words to use when writing a property listing.
Even if you've crafted the perfect listing description, selling your home is still no easy feat. Sellers who are serious about getting top dollar need help from a trusted real estate agent — and our friends at Clever Real Estate can help.
Clever's concierge team can match you with talented realtors who have mastered the art of attracting buyers in your local market. It's completely free, with no obligation, so you can meet as many agents as you'd like.
And if you end up listing with Clever, you'll be able to take advantage of pre-negotiated listing fees of just 1%!
When writing a listing, there are six essential elements you should include:
Type of home
No. of bedrooms and bathrooms
If something isn't that nice — like, say your appliances are just middle-of-the-road, you don't need to include them.
200+ Real Estate Words That Impress Buyers
👇 Jump to real estate words that describe:
Describe the Type of Home 🏡
Add an Architectural Style 📐
Use Vivid Descriptors✍️
Note Attractive Home Features 🌻
Ample counter space
Gray water system
Lots of storage
Open floor plan
Tankless water heater
Describe the Location 📍
Close to: Great restaurants, boutique stores, coffee shops, bookstores, etc.
Distance to downtown
Downtown shopping district
Major highway access or well-known road
Note the Appliances 🍳
ADT Command security
How About Views? ⛰️
Note Neighborhood and Community Features 🌲
Ample street parking
Lots of kids
Note Building Features 🔒
6 Examples of Real Estate Descriptions That Sell
City Living Listing Example
This unique artist's loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.
Country Home Listing Example
You'll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.
Suburban Neighborhood Listing Example
Don't miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.
Fixer-upper Listing Example
Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan — you choose! Backyard has native landscaping and nice-sized shed for extra storage.
Contemporary Home Listing Example
Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.
Vacation Living / Private Community Example
Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.
The Best Way to Write a Winning Home Description
While writing a great listing description is challenging, it's also the easiest part of selling your home. Getting your home ready to sell, pricing it correctly, and fielding offers is much more difficult.
If you find yourself in need of expert help, go with our friends at Clever and hire a top-performing, local realtor who's familiar with your area. Instead of paying the standard 2.5-3% listing fees, you'll be matched with agents who can sell your home for only 1%. You'll get the full service of a traditional agent at a fraction of the price.
Best of all, there are no upfront fees or obligations, so if you feel like Clever isn't the right fit for you, you can go back to selling for sale by owner, no strings attached.
FAQs About Real Estate Words
Are there real estate words to avoid?
Words like "good value," "starter home" and "priced to sell" imply the home isn't great, or the seller is desperate to sell. There's a time and place for these words, but not in a traditional home listing — instead, use positive words like these.
What are some good real estate descriptive words?
Words like "storybook," "modern," "sun-filled," "retreat," "peaceful," "move-in ready," and "desirable" are some good real estate words to use in a listing description if it fits your property. See more great real estate words.
What are some real estate listing description examples?
A good real estate listing needs to convey the property's good features within the MLS character limit. Good listing descriptions vary depending on the type of property —see some examples here.
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