How to Write Compelling Listing Description Quickly & Easily

By Home Bay

Posted on July 10th, 2019

Writing a compelling listing description can be daunting, so we created a simple formula that makes the process quick and easy. Just follow the instructions below to write your home description!

How to Write Compelling Listing Description Quickly & Easily

Circle the characteristics that best describe your home, then use the below examples to see how we put the words together for a compelling description in minutes. (Or, jump straight to the examples below.)

Type of home

  • House
  • Condo
  • Townhome
  • Bungalow
  • Artist's loft
  • Cottage
  • Ranch
  • __________ (Other)

Primary descriptor

  • 2-story
  • ranch-style
  • ultra-modern
  • unique
  • charming
  • quaint (small, but cute)
  • contemporary
  • __________ (Other)

Located near

  • Downtown shopping district
  • Great restaurants, cafes and cinemas
  • The beach
  • Hiking trails
  • Elementary school
  • High school
  • Campus
  • The park
  • Golf course
  • Public transportation (bus / metro)
  • Major highways / easy freeway access
  • __________ (Other)


  • Pool
  • Patio / Deck / Balcony
  • Fireplace
  • Garden / native landscaping
  • Grey water system
  • Solar panels
  • Kitchen Island
  • Ample counter space / closets / storage
  • __________ (Other)


  • Brand names: Nest, Thermador or Wolf, for example
  • Look: Stainless steel, modern, energy-efficient


  • Mountain
  • City
  • Lake
  • Ocean
  • Golf course
  • Panoramic / sweeping / unobstructed
  • __________ (Other)

Recently remodeled or updated:

  • Kitchen
  • Bathroom
  • Bedrooms
  • Roof
  • Landscaping
  • Windows / Doors
  • Carpet / Flooring
  • __________ (Other)

Other home descriptors

  • On a cul-de-sac
  • On a quiet street
  • A fixer-upper
  • Light-filled
  • Garage fits ___ cars
  • Hardwood floors
  • Sun-filled yard
  • Oversized windows
  • __________ (Other)

Neighborhood / Community Features

  • Bustling (city)
  • Gated community
  • Vacation community
  • Suburban
  • City living
  • Bike friendly
  • Lots of kids
  • Centrally located
  • Ample street parking
  • Fitness center / tennis courts
  • Swimming pool / hot tub
  • BBQ area
  • __________ (Other)

Building Features

  • 24-hour security
  • Doorman
  • Underground parking
  • Assigned parking
  • Community area
  • __________ (Other)

Put it all together

You'd be surprised how much detail you can convey in 400-characters or less! Check out these examples for some ideas on how to do it.

City Living:

This unique artist's loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.

Country Home:

You'll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.

Suburban Neighborhood:

Don't miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.


Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan — you choose! Back yard has native landscaping and nice-sized shed for extra storage.

Contemporary Home:

Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.

Vacation Living / Private Community:

Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.

We hope this guide helped you create a fantastic listing description for your home. Have questions? Ask us!

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