How to Write Compelling Listing Description Quickly & Easily

Writing a compelling listing description can be daunting, so we created a simple formula that makes the process quick and easy. Just follow the instructions below to write your home description!

Circle the characteristics that best describe your home, then use the below examples to see how we put the words together for a compelling description in minutes. (Or, jump straight to the examples below.)

Type of home

• House
• Condo
• Townhome
• Bungalow
• Artist's loft
• Cottage
• Ranch
• __________ (Other)

Primary descriptor

• 2-story
• ranch-style
• ultra-modern
• unique
• charming
• quaint (small, but cute)
• contemporary
• __________ (Other)

Located near

• Downtown shopping district
• Great restaurants, cafes and cinemas
• The beach
• Hiking trails
• Elementary school
• High school
• Campus
• The park
• Golf course
• Public transportation (bus / metro)
• Major highways / easy freeway access
• __________ (Other)

Features

• Pool
• Patio / Deck / Balcony
• Fireplace
• Garden / native landscaping
• Grey water system
• Solar panels
• Kitchen Island
• Ample counter space / closets / storage
• __________ (Other)

Appliances

• Brand names: Nest, Thermador or Wolf, for example
• Look: Stainless steel, modern, energy-efficient

Views

• Mountain
• City
• Lake
• Ocean
• Golf course
• Panoramic / sweeping / unobstructed
• __________ (Other)

Recently remodeled or updated:

• Kitchen
• Bathroom
• Bedrooms
• Roof
• Landscaping
• Windows / Doors
• Carpet / Flooring
• __________ (Other)

Other home descriptors

• On a cul-de-sac
• On a quiet street
• A fixer-upper
• Light-filled
• Garage fits ___ cars
• Hardwood floors
• Sun-filled yard
• Oversized windows
• __________ (Other)

Neighborhood / Community Features

• Bustling (city)
• Gated community
• Vacation community
• Suburban
• City living
• Bike friendly
• Lots of kids
• Centrally located
• Ample street parking
• Fitness center / tennis courts
• Swimming pool / hot tub
• BBQ area
• __________ (Other)

Building Features

• 24-hour security
• Doorman
• Underground parking
• Assigned parking
• Community area
• __________ (Other)

Put it all together

You'd be surprised how much detail you can convey in 400-characters or less! Check out these examples for some ideas on how to do it.

City Living:

This unique artist's loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.

Country Home:

You'll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.

Suburban Neighborhood:

Don't miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.

Fixer-upper:

Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan — you choose! Back yard has native landscaping and nice-sized shed for extra storage.

Contemporary Home:

Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.

Vacation Living / Private Community:

Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.

We hope this guide helped you create a fantastic listing description for your home. Have questions? Ask us!

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