200+ Real Estate Words to Make Your Listing Stand Out (Examples Inside!)

By Craig Donofrio

Posted on June 28th, 2022

home checklist

Listing description template | Real estate words by category | Listing description examples | FAQs

✍️ What are the best real estate words in a listing description?

A great listing description uses compelling descriptions to generate interest. Each property is unique, so you'll need to choose the words that best fit your home without exaggerating

Writing a compelling listing description can be daunting. But if you first select the right real estate words and phrases, putting it all together into a compelling listing description becomes much easier!

Our team has read thousands of listing descriptions, helping us identify real estate words that captivate buyers' attention. Below, we've chosen some of the best real estate words to use when writing a property listing.

Even if you've crafted the perfect listing description, selling your home is still no easy feat. Sellers who are serious about getting top dollar need help from a trusted real estate agent — and our friends at Clever Real Estate can help.

Clever's concierge team can match you with talented realtors who have mastered the art of attracting buyers in your local market. It's completely free, with no obligation, so you can meet as many agents as you'd like.

And if you end up listing with Clever, you'll be able to take advantage of pre-negotiated listing fees of just 1%!

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Listing Description Template

When writing a listing, there are six essential elements you should include:

  • Type of home

  • Square footage

  • No. of bedrooms and bathrooms

  • Nearby amenities

  • Notable features

  • Appliances

If something isn't that nice — like, say your appliances are just middle-of-the-road, you don't need to include them.

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200+ Real Estate Words That Impress Buyers

👇 Jump to real estate words that describe:

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Describe the Type of Home 🏡

  • Condo

  • Co-op

  • Manufactured

  • Multi-family home

  • Penthouse

  • Single-family house

  • Tiny home

  • Townhouse

Add an Architectural Style 📐

  • Bungalow

  • Split-level

  • Cottage

  • Ranch

  • Victorian

  • Tudor

  • Colonial

  • Cabin

  • Mediterranean

  • Cape Cod

  • French Country

  • Contemporary

  • Midcentury modern

  • Farmhouse

  • Chalet

  • Greek Revival

  • Craftsman

Use Vivid Descriptors✍️

  • Atomic-era

  • Beautiful

  • Charming

  • Chic

  • Desirable

  • Distinguished

  • Intimate

  • Inviting

  • Light-filled

  • Move-in ready

  • Peaceful

  • Pristine

  • Quaint

  • Rare

  • Renovated

  • Retreat

  • Rustic

  • Spacious

  • Spotless

  • Storybook

  • Stunning

  • Stylish

  • Sun-filled

  • Turnkey

  • Two-story

  • Ultra-modern

  • Unique

  • Updated

Note Attractive Home Features 🌻

  • Ample counter space

  • Balcony

  • Breakfast nook

  • Butler's pantry

  • Chef's kitchen

  • Custom

  • Deck

  • Farmhouse sink

  • Fireplace

  • Garden

  • Granite/marble countertops

  • Gray water system

  • Great room

  • Hardwood floors

  • High ceilings

  • Kitchen Island

  • Lanai

  • Large garage

  • Lots of storage

  • Native landscaping

  • New roof

  • Open floor plan

  • Oversized windows

  • Patio

  • Pool

  • Shaded area

  • Solar panels

  • Subway tile

  • Tankless water heater

  • Walk-in closet/pantry

Describe the Location 📍

  • Campus

  • Close to: Great restaurants, boutique stores, coffee shops, bookstores, etc.

  • Closest park

  • Cul-de-sac

  • Distance to downtown

  • Downtown shopping district

  • Elementary school

  • Golf course

  • High school

  • Hiking trails

  • Major highway access or well-known road

  • Middle school

  • Private

  • Public transportation

  • Beachy

  • Wooded

Note the Appliances 🍳

Brand names:

  • ADT Command security

  • Apple HomeKit

  • KitchenAid

  • Nest

  • Ring

  • Smeg

  • Thermador

  • Whirlpool

  • Wolf

Features:

  • Energy efficient

  • Midcentury

  • Modern

  • Sleek

  • Stainless steel

How About Views? ⛰️

  • Blue skies

  • Canyon

  • City skyline

  • Forest

  • Golf course

  • Lake

  • Ocean

  • Panoramic

  • Protected land

  • Sweeping

  • Unobstructed

  • Wide-open

Note Neighborhood and Community Features 🌲

  • Ample street parking

  • BBQ area

  • Bike friendly

  • Bustling city

  • Centrally located

  • City living

  • Dog friendly

  • Fitness center

  • Gated community

  • Lots of kids

  • Park

  • Pet friendly

  • Quiet street

  • Sidewalks

  • Dog park

  • Suburban

  • Swimming pool

  • Tennis courts

  • Vacation community

  • Walking trails

Note Building Features 🔒

  • 24-hour security

  • Assigned parking

  • Community area

  • Doorman

  • Gym

  • Hot tub

  • Pool

  • Underground parking

6 Examples of Real Estate Descriptions That Sell

City | Country | Suburban | Fixer-upper | Contemporary | Vacation

City Living Listing Example

This unique artist's loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.

Country Home Listing Example

You'll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.

Suburban Neighborhood Listing Example

Don't miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.

Fixer-upper Listing Example

Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan — you choose! Backyard has native landscaping and nice-sized shed for extra storage.

Contemporary Home Listing Example

Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.

Vacation Living / Private Community Example

Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.

The Best Way to Write a Winning Home Description

While writing a great listing description is challenging, it's also the easiest part of selling your home. Getting your home ready to sell, pricing it correctly, and fielding offers is much more difficult.

If you find yourself in need of expert help, go with our friends at Clever and hire a top-performing, local realtor who's familiar with your area. Instead of paying the standard 2.5-3% listing fees, you'll be matched with agents who can sell your home for only 1%. You'll get the full service of a traditional agent at a fraction of the price.

Best of all, there are no upfront fees or obligations, so if you feel like Clever isn't the right fit for you, you can go back to selling for sale by owner, no strings attached.

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Related Reading

FAQs About Real Estate Words

Are there real estate words to avoid?

Words like "good value," "starter home" and "priced to sell" imply the home isn't great, or the seller is desperate to sell. There's a time and place for these words, but not in a traditional home listing — instead, use positive words like these.

What are some good real estate descriptive words?

Words like "storybook," "modern," "sun-filled," "retreat," "peaceful," "move-in ready," and "desirable" are some good real estate words to use in a listing description if it fits your property. See more great real estate words.

What are some real estate listing description examples?

A good real estate listing needs to convey the property's good features within the MLS character limit. Good listing descriptions vary depending on the type of property —see some examples here.

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