Category: Marketing Your Home

  • Each year, the National Association of Realtors produces a study that shows how buyers found the home they purchased. The study includes those listing without an agent or realtor, and those listing with. In the most recent survey [http://www.realtor.org/sites/default/files/Highlights-NAR-HBS-2013.pdf], it showed 11% of buyers found their home through a yard sign or open house.  So should you use a for sale sign? YES! Let's take a look at some more details. The fact that more than 1 out of every

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  • Home Bay advertises your home for sale on Zillow, Trulia, Redfin, Realtor.com and the other major sites searched by buyers. Through our brokerage partnership, we also advertise your home in the MLS system. Lastly, we install a professional For Sale sign [https://www.homebay.com/tips/do-fsbos-need-a-for-sale-sign/] on a post in front of your home. We don't do any print advertising because statistics put out each year by the National Association of Realtors showprint advertising to be an ineffec

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  • We work on your schedule, not the other way around. If you would like to be listed on the MLS [https://www.homebay.com/tips/why-list-mls/] the same day you sign-up, we can do it. That said, most of our sellers want to at least wait until professional photography is complete, which may require a few of days of patience. Generally, our sellers start the listing process one to three weeks prior to the date they want to be live on the MLS. If you are inside of one week, we will work quickly to acc

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  • In most areas, we use local post companies to post our signs. These aren't listing FSBO post companies, but rather the same companies agents in your area use. Typically, these companies require two business days notice to install the post and sign. We typically ask for the sign to be installed the day you go live on the MLS. If you would like a different installation date, please let us know by sending an email to info@homebay.com. In certain rural areas, post companies are not available. I

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  • Does Home Bay provide flyers?

    By Home Bay

    Posted on July 15th, 2016

    Are flyers a valuable piece of real estate marketing? Does Home Bay provide listing detail flyers to sellers? Keep reading for answers. Things have changed since home shoppers [https://www.homebay.com/resources/real-estate-shifts-have-empowered-buyers-and-sellers-heres-how/] started walking around with computers in their pocket, aka the iPhone. Rather than relying on paper printouts [https://www.homebay.com/tips/sell-my-home-fast-no-print-advertising/], modern buyers use your online listing to

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  • We believe Craigslist is an ineffective form of advertising a home for sale [https://www.homebay.com/tips/4-most-effective-ways-to-promote-your-fsbo-listing/] . Our experience, which is backed by the data showing where buyers search, is that real buyers generally do not search Craigslist to purchase homes. Most of the activity on Craigslist consists of real estate agents trolling for listings. That's why we choose not to advertise on the site.This was not always the case. In years past, Craigsli

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  • A lot has changed in real estate in the past decade or so; both in terms of technology and in terms of buyer access to listings. This post will explain how things have changed and how those changes benefit today's homebuyers and sellers.In the old days, real estate agents had a lot of power over buyers. Listed homes were hidden behind a wall that only agents had access to, known as the MLS. Acting as a gatekeeper gave agentsa great deal of control over which houses were shown to buyers. They co

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