Category: Marketing

A lot has changed in real estate in the past decade or so; both in terms of technology and in terms of buyer access to listings. This post will explain how things have changed and how those changes benefit today's homebuyers and sellers.In the old days, real estate agents had a lot of power over buyers. Listed homes were hidden behind a wall that only agents had access to, known as the MLS. Acting as a gatekeeper gave agentsa great deal of control over which houses were shown to buyers. They co