3 Benefits of Appealing to the Multi-Generational Market

By Home Bay

Posted on April 29th, 2016

A 2014 Pew Research study found that 57 million Americans lived in multi-generational households in 2012. These homes accommodate young families, adult children and aging parents under one roof. Today, many sellers are focused on making sure their listing appeals to buyers seeking multi-generational homes. Learn how to draw these home shoppers to your listing.


Photo credit: Home Bay Listing

  1. Highlight Desirable Features:
    Think about what parts of your home would be the most beneficial to you if you were living with multiple generations of family members and describe those things in your listing. Talk about your spacious dining area that holds a large table and is perfect for sit-down meals. Or, highlight your first-floor room with a nearby bathroom that’s easily accessible. Also, be sure to photograph your home in a way that makes it more attractive to multi-generational shoppers by capturing images that illustrate a good balance of shared space and privacy.

  2. Describe Flexible Floor Plans:
    If you have separate entrances, a kitchenette, dual master bedrooms, a mother-in-law suite or any other space that provides a higher level of privacy, be sure to highlight these things in your listing. You can also talk about different ways your space can be set up to help potential buyers visualize the flexibility of your home’s floor plan. For example, if you have a downstairs room that’s currently serving as an office, suggest that it could also make a great second living room or play area.

  3. Highlight Cost Saving Features:
    In many circumstances, multi-generational families share space to cut down on costs. Perhaps there’s a new college graduate living with their parents as they establish their career. Or, maybe there are elderly parents living in the home because they are unable to pay for their own place. Whatever the situation, these families are always looking for additional ways to cut costs and save money. That’s why it’s beneficial for you to describe any energy efficient appliances, weatherproof features, water saving fixtures and so on in your listing description.

By taking the initiative to outline features that are important to multi-generational home shoppers, your listing will stand out among homes that aren’t targeting this ever-growing subset of buyers.

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Posted in Marketing Your Home