4 Smart Ways to Advertise Your Home for Sale

By Craig Donofrio

Posted on August 18th, 2022

home for sale

Advertising your home for sale is one of the most important things to do when selling your house yourself. It can be tricky to get your home in front of buyers without an agent by your side, so for sale by owner (FSBO) sellers need to do everything they can to advertise their house.

Follow these four home-advertising tips to get more eyes on your home.

1. Get on the MLS

By far, the most important thing you can do to market your home is to get it on your local multiple listing service (MLS). Once you’re on the MLS, your home automatically gets fed to hundreds or thousands of real estate listing websites, like realtor.com, Zillow and Trulia.

Since almost all buyers start their home search on the internet, getting on the MLS will make sure they can find you. It's the first thing a real estate agent will do if you list with one, but you can get on the MLS by using a flat fee MLS company.

» MORE: How to Get Your Home on the MLS

2. Put a 'For Sale' Sign in the Yard

Having a "For Sale" sign in front of your home is a tried and true method to advertise your home for sale. People out scouting neighborhoods for homes are looking for these signs.

"For Sale" signs are cheap and easy to install. You should have one in your yard.

» MORE: Why You Need a "For Sale" Sign

3. Share Your Listing

The buyer for your home may very well be a friend, or even a friend of a friend. Make sure your friends know your home is for sale by sharing your listing on Facebook, Twitter, Instagram, LinkedIn and via email. Also be sure to ask your friends to share with their friends for additional exposure!

4. Get your Listing on FSBO Sites

If you're selling your home yourself, be sure to post your property on FSBO websites.

There are dozens of FSBO websites out there. Some of them are free, while other are paid (paid FSBO sites should also be able to get you on the MLS).

Check out our list of the best FSBO sites and pick which one fits your needs.

Selling FSBO is a tough process, but we know why sellers choose to do so — to save money. Selling FSBO cuts out the 2.5-3% on seller's agent fees, which can be a substantial amount of money.

However, research has shown that FSBO sales typically sell for 5.5% less than agented homes. That's like paying for two seller's agents without any of the benefits.

We understand that traditional agent fees are too high for many sellers. That's why we've partnered with Clever Real Estate. Clever is a discount brokerage that pre-negotiates low commission rates with top-performing agents located all around the country.

With Clever, you can match with an agent who will help sell your house for a 1% listing fee for homes over $350,000 (or $3,000 for homes below that amount). Clever is free to try and there's no obligation to continue. If Clever can't match you with an agent you love, you can go right back to selling FSBO, no strings attached.

💰 Incredible savings, none of the DIY

Selling a house by yourself is HARD. That's why we've partnered with Clever Real Estate, a free service that matches you with trusted agents AND helps you save thousands. You'll get full service for just 1% in listing fees, meaning you'd save $8,000 on a $400,000 home sale.


Learn how much you can save today!


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Posted in Marketing Your Home, Selling a House