As a house flipper, when you put in the work to transform a dud of a home into a gem, you want to make sure your efforts are effectively reflected in your property listing. This post will explain five ways to make your flips more attractive to buyers – which will help you generate more listing traffic and ultimately, offers.
1. Make Improvements Known
Most flip houses are older properties that have been in the neighborhood for a long time, and many of these properties have a reputation among neighbors as being distressed. That’s why it’s important to emphasize the differences between the way the house used to be and the way it is now in your listing write-up.
It’s vitally important to not only highlight cosmetic changes but also to highlight any infrastructure changes that have been made. If the electrical system, plumbing or HVAC has been overhauled, talk about it! Potential buyers will be thrilled to know that both the structure and the finishes of the home have been refreshed, making it a newly attractive house.
2. Provide Thorough Photos & Descriptions
Make sure you include lots of full-color photographs that show potential buyers all the fine details of your renovation — inside and out.
If you installed top-of-the-line energy efficient appliances, point that out. If you installed a trendy stone accent wall in the living room, include a photo. If you used modern cork or bamboo flooring, make mention of it in your description.
Whatever details you were excited about during the design process should be highlighted in your listing so buyers have a chance to be excited about them as well.
3. Don’t Forget About Curb Appeal
Though the temptation — and even the home’s needs — might dictate that you spend most of your funds on the interior of your flip house, you can’t forget about the importance of curb appeal.
If a house doesn’t excite a buyer when they are driving by it, chances are they won’t take the next step and come inside. If you invest in a high-quality landscaping plan, refresh old paint, update the mailbox, replace inferior exterior materials and pay close attention to outdoor details – you’re much more likely to see a quick sale on your flipped house.
4. Make Sure The Price Is Right
You want to make a profit, and it can be easy to get a little greedy, especially when you purchase the home for a fantastic price. Resist the urge to milk every last penny out of the renovated home and make sure you price the home competitively to generate more buyer interest.
In addition to pointing out all the improvements you’ve made to the home, be sure to highlight the fact that your flip house is competitively priced in your listing description. Buyers love to know that they're getting a good value for their money.
5. Sell With a Local Agent
You may or may not live in the same area as the home you're selling, but trust us on this house flipping advice: It pays to hire a local agent.
Real estate agents build a network of buyers, investors and other agents in their area who are looking for homes like yours. A local agent can be your best local marketer.
Plus, real estate agents are privy to what buyers are drawn to in your neighborhood and can provide expert advice on how to showcase your home's most desirable features. In the same way, they know what's selling at every price point and can offer an objective view on how to price your home competitively.
Not sure where to start your search? Check out our friends at Clever Real Estate.
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