Category: Marketing Your Home

When you sell a home, you have to know what your target market wants. Especially when you’re selling in a diverse market that spans several different generations. Keep reading to learn how to speak to potential buyers in a way that will get them interested in your California home.

When it comes to advertising your home, a print ad with a real estate flyer isn't usually worth it. Learn why flyers aren't likely to reach many qualified buyers.

First time home buyers are entering the market at a high rate. These easy upgrades will help you sell quickly to this emerging demographic.

A dull description can hurt your home's appeal. Check out these 5 home description examples to spice up your listing!

If you want to sell your home successfully, it's crucial to list on the MLS. This is the best way to get the most exposure for your listing. Learn about more benefits of listing on the MLS.

Increasingly, families are living in multigenerational homes. Find out how to appeal to this growing group of buyers!

Go beyond the MLS! Check out these creative places to promote your home listing that you may not have thought of.

There are LOTS of open house signs out there, but which ones are the best? We’ve found them, based on thousands of customer reviews.

Does putting a "home for sale" sign in your yard help you sell? Real estate experts explain.

What is the MLS, and why should you list your home there? Learn the benefits of an MLS listing — plus, how to get MLS access on a budget.