Category: Marketing Your Home

A lot has changed in real estate in the past decade or so; both in terms of technology and in terms of buyer access to listings. This post will explain how things have changed and how those changes benefit today's homebuyers and sellers.In the old days, real estate agents had a lot of power over buyers. Listed homes were hidden behind a wall that only agents had access to, known as the MLS. Acting as a gatekeeper gave agentsa great deal of control over which houses were shown to buyers. They co

When you sell a home, you have to know what your target market wants. Especially when you’re selling in a diverse market that spans several different generations. Keep reading to learn how to speak to potential buyers in a way that will get them interested in your California home.

What is an open house, and are they even necessary to sell a home these days? Find out if hosting an open house is right for your home sale.

When it comes to advertising your home, a print ad with a real estate flyer isn't usually worth it. Learn why flyers aren't likely to reach many qualified buyers.

First time home buyers are entering the market at a high rate. These easy upgrades will help you sell quickly to this emerging demographic.

A dull description can hurt your home's appeal. Check out these 5 home description examples to spice up your listing!

If you want to sell your home successfully, it's crucial to list on the MLS. This is the best way to get the most exposure for your listing. Learn about more benefits of listing on the MLS.

Go beyond the MLS! Check out these creative places to promote your home listing that you may not have thought of.

There are LOTS of open house signs out there, but which ones are the best? We’ve found them, based on thousands of customer reviews.

What is the MLS, and why should you list your home there? Learn the benefits of an MLS listing — plus, how to get MLS access on a budget.