Infographic: Home Bay vs. Local Real Estate Agent

By Home Bay

Posted on April 24th, 2019

The number one question Home Bay agents are asked is “How does Home Bay compare to local real estate agents when selling a home?” We evaluated thousands of conversations our agents have had with potential home sellers and gathered the following comparisons of our experience and service against average local agents.

One very important fact we want to establish about Home Bay is our team is comprised of fully licensed agents. That means we operate exactly like your local agent, but with some key improvements and at much greater savings to you! Here are seven main ways Home Bay stands apart:

Home Bay vs Agent

1. Experience

When you list with Home Bay, you get the combined experience of a team that sells over 500 homes a year and collectively close to 100 years of real estate knowledge. There are very few local real estate agents able to hit that number during the entire span of their career. Home Bay agents are bolstered by a platform and streamlined process that enables the company to successfully sell hundreds of homes every year which continues to add to the depth of our collective experience. There’s no way to shortcut experience that comes from selling more homes.

2. Customer Support

Home Bay understands that buying or selling a home will be one of the largest transactions in an individual’s life and wants to be there every step of the way. Our team of dedicated, experienced agents are readily available 7 days a week to help you with whatever you need during the process. Working with a local real estate agent means that you are on their clock. If you have an urgent matter or simply want peace of mind, you’ll wait until that agent is available. When you list with Home Bay, you’ll have your own dedicated agent along with access to an entire team who can promptly answer your questions, walk you through our attorney-reviewed paperwork and provide professional analysis and advice to successfully sell your home. Saving money shouldn’t sacrifice quality of service when selling your home.

3. Marketing Your Home

Your home needs to stand apart from other listings and Home Bay accomplishes it through a variety of marketing efforts. Similar to local agents, Home Bay advertises your home in the MLS system, and then goes beyond that by advertising your home for sale on Zillow, Trulia, Redfin, and the other major sites searched by home buyers. As a Zillow Premier Agent, listing your home with Home Bay ensures your home will receive premium placement on Zillow, above other listings. We also install a professional For Sale sign on a post in front of your home. In contrast to a local agent, we do not do any print advertising or post on Craigslist. According to the National Association of Realtors, print advertising is an ineffective form of selling a home and buyers simply aren’t on Craigslist looking for property anymore. Strong marketing techniques help get eyeballs on your listing and ultimately get your home sold faster.

4. Photography

Most home buyers start their search online, making high quality photos essential. In fact, listings without photos or only with exterior shots are often ignored. Unfortunately, many local real estate agents believe themselves to be photographers and take photos of properties of all price points with their smartphones. We know our limits at Home Bay - we are real estate agents first and foremost. We’ll always send a professional real estate photographer to your home to take high quality, high-resolution photos that showcase your property with the optimal lighting, using the best camera and equipment. And the best part: professional photography is already included in our low flat fee.

5. Pricing Strategy

Should you price your home below market, above market or at market? One of the most important jobs an agent has is helping you price your home competitively. Home Bay brings you actionable insights with our in-depth, transparent real estate valuations. Your dedicated agents will provide you with a detailed comparative market analysis report that will get you ready to list! While many local agents provide some standard information up front, most get sellers to sign lengthy contracts before sharing the finer details.

6. Listing Term Commitment

If the average home in your neighborhood sells in 60 days, should you sign a 6-month contract with a local agent? Most local real estate agents ask sellers to sign commitments of 6 months to an entire year, which protects the agent. Home Bay only asks for a 90 day commitment. It’s simple: we have confidence in our experience, technology and agents. And in the event that your home doesn’t sell in the first 90 days, we want to continue to earn your business until your home is sold.

7. Cost to Sell

The typical local listing agent’s real estate commission ranges between 2-3%. In dollars, if your home is valued at $541,800 (the median home value in CA) that equates to handing over $10K to $16K of hard won equity in your home to just the seller agent. Home Bay believes you should pocket most of that equity. We list, market and sell your home, just like a local agent would but our fee for the same home is $4,000. Our flat rate fees start as low as $2k and always come in at less than 1%. (Eat your heart out Redfin.) This fee includes access to our easy-to-use technology platform that walks you step by step through the process, support from an expert team, professional home photography, prominent marketing and ultimately getting your home sold! Check out our pricing calculator to see how much money you can save by selling with Home Bay.

Home Bay was started four years ago to help home sellers keep more from the sale of their home by saving money on agent commissions. How we sell homes might look similar to top performing local agencies. But with Home Bay, you’ll have the advantage of our experience, technology and transparent processes and best of all, pocket thousands more on your home sale.

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Posted in First-time Home Sellers, Free Home Seller Tools, How to Sell a House, How to Sell a House by Owner, Infographics, Money Saving Tips, Preparing to Sell, Seller Advice, Seller Savings