Secret Formula for Writing Listing Descriptions that Sell

By Home Bay

Posted on August 4th, 2016

Stunning photos and well-written listing descriptions are essential tools that will help you sell your home. Here are some tips on how to write a short and sweet listing description that will convince prospective buyers that your property is worth checking out.


Don’t Repeat Basic Details:

It’s a big no-no is to repeat details, like the number of beds, baths and square feet, in your listing description. You don’t get many words to describe your property to begin with, so make sure you don’t waste them on information that’s already known.

  • Avoid Vague Phrases:
    Try your best not to use flowery language that doesn’t add value to the description. Although you may think you’re appealing to a buyer’s sentiments by saying things like “fill your new home with joy” these types of descriptions tell you absolutely nothing about your home’s features. Instead, focus on painting a picture with your words and describe materials, architectural features and unique fixtures or design.

  • Include Buzz Words:
    According to a 2016 analysis of home listings compiled by Zillow, these keywords were featured in property listings that sold above their appraised value: luxurious, captivating, impeccable, granite, stainless, upgraded and updated. Feel free to use some buzz words in your listing description – just don’t overdo it!

  • Describe Features that Set Your Property Apart from the Crowd:
    Be sure to really focus in on any features that makes your house one-of-a-kind. Perhaps it backs up to a gorgeous canyon with amazing views or maybe you have a private backyard with built-in features that make it perfect for entertaining. Whatever the case, make sure potential buyers fully understand what makes your home special by the time they get to the end of your listing description.

  • Name Drop:
    Brand recognition is an easy way to get your property listings noticed. Feel free to mention any appealing brands that are present in your home – like Viking, Lutron, West Elm, Chihuly, Miele, and Armstrong. You can also mention your close proximity to well-known local attractions, like beaches, theme parks and so on.

  • End With a Call to Action:
    First, make sure you spell check and proofread your listing description. Then, make sure you end it with a call to action that will entice buyers to get in touch. Urge them to “act now” to avoid missing out on this amazing property.

Follow these tips to write a compelling listing description that will have potential buyers jumping at the chance to come see your property.

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Posted in Listing Description, Listing Your Home for Sale