In Florida, where the average home value is $402,837, the typical seller pays about $12,085 (or 3%) of their sale profits to a listing agent.
By working with a flat fee MLS company, you can eliminate almost the entire listing commission and save thousands of dollars.
A flat fee MLS company is exactly what it sounds like: for a flat fee (usually a few hundred dollars), the company will list your home on the MLS, the main directory for active listings, usually only accessible to real estate agents. From there, your listing will show up on real estate websites like Realtor.com, Redfin, Zillow, and Trulia.
It sounds simple, easy, and smart on your wallet. But there’s more to consider.
While flat fee MLS companies get your listing in front of more buyers, that’s pretty much it. You’ll be on your own when it comes to pricing your home, taking photos, scheduling showings, and managing all legal paperwork, just to name a few.
So, is using a flat-fee MLS company worth it? It depends.
How savvy are you with selling? Can you handle the work of the transaction on your own, which could include everything from pricing your home to navigating the stacks of closing paperwork? If done right, there can be some significant benefits to using a flat fee MLS – but it’s a lot of work.
If you want to save but aren’t confident you’ll have the time or know-how to sell your home yourself, our friends at Clever Real Estate offer a compromise: a full-service agent for a pre-negotiated 1.5% listing fee. The average seller who lists with Clever saves $7,000!
|Why You Should Trust Us
This article draws on 12 hours of research on seven flat fee MLS companies. Our research process consisted of:
We also drew on data from the following sources:
7 Best Flat Fee MLS Companies in Florida
Best For: Online Application
Houzeo is a large, national flat fee MLS company, founded in 2017 and currently headquartered in New York. One of Houzeo’s main draws is its tech-heavy approach to flat fee MLS, as seen in its listing management platform “Intellilist.” If you’re a tech-savvy seller and the idea of a company with national scale and reach appeals to you, Houzeo is worth a look.
But keep in mind that Houzeo offers the most expensive packages on this list, with an entry price of $299. And even at those premium prices, Houzeo still adds on a lot of fees for services that are typically free.
✍️ Editor’s Take
Houzeo has national reach and prestige, a great online management platform, and a ton of positive reviews. For sellers who are comfortable with tech and are looking to work with a big, proven brand, Houzeo is a great choice.
But if you’re going the flat fee MLS route to save money, know that Houzeo’s plans aren’t cheap, especially at the low end!
There are also a lot of nickel and dime fees — for example, even if you buy the second-most expensive package, you still have to pay extra for a yard sign. Since the gap between the least and most expensive packages is less than $200, you’d likely get the best value from getting the Gold package.
2. Flat Fee Group – Doug Addeo
Best For: Full-Service Experience
Flat Fee Group is a national organization of independent brokers with a Florida franchise. It’s essentially a referral service, connecting sellers to local brokers who act as independent contractors under the Flat Fee Group banner. This particular service pairs you with a local, experienced Florida agent: Doug Addeo.
You’ll notice that Flat Fee Group itself doesn’t have reviews online because of the way it’s set up. If you want to find reviews, you’ll have to look up the brokers themselves. In this case, Doug Addeo has garnered stellar reviews from very happy clients.
Flat Fee Group Costs
|Full Service||$895||Premium package plus:
✍️ Editor’s Take
The Flat Fee Group offers a wide spectrum of services, from a barebones six-month, six-photo package, all the way up to a full-service agent-assisted package.
The Flat Fee Group Basic plan is a little on the pricey side at $177, but the full service is a steal at $895 (typically much less than a 3% commission), with every feature you could possibly want.
This local contractor is an experienced, well-reviewed Florida real estate agent, so you’ll probably have access to better market insights than if you went with some of the other companies on this list that don’t even maintain Florida offices.
Best For: Affordable, Near Full-Service Package
Beycome is a flat fee MLS in Florida, Illinois, Minnesota, Georgia, California, South Carolina, North Carolina, Alabama, and Connecticut. Although the company isn’t fully national, it’s in several U.S. regional markets. With the many positive reviews, customers should feel pretty confident about the quality of Beycome’s services.
|Enhanced||$399||Basic package features plus:
|Concierge||$599 (+1% at closing)||Enhanced package features plus:
✍️ Editor’s Take
Beycome offers three basic packages, which run from a fairly comprehensive and affordable basic package to an almost full-service package.
The Basic package gives you unlimited photos and an active listing until you sell — a much better deal than any other entry-level package on this list. And the Concierge package offers essentially a full-service agent experience at a price point that’s significantly lower than equivalent packages from competitors.
If Beycome has a weakness, it’s that the Enhanced package is a little underwhelming. It’s relatively expensive and doesn’t offer much value for your dollar. We also don’t recommend the Concierge package. For a 1% closing fee, you should have full support, not partial. Go with a low commission brokerage instead and get more for your money.
Best For: High-Demand Property
FlatFee.com offers services in Alabama and Florida, with very basic, affordable packages. The only difference between the cheapest package and the most expensive package is the number of photos you’re allowed to include in your listing.
|6 Months/6 Photos||$95||
|6 Months/12 Photos||$125||
|6 Months/24 Photos||$145||
|6 Months /Max Photos||$175||
✍️ Editor’s Take
If you’re looking for a simple flat fee MLS without any additional services (agent advice, assistance with showings and open houses), FlatFee.com could be a solid choice for you. The company will list your home on the MLS — and that’s pretty much it.
If you’re well-versed in real estate and know that your home is going to be in high demand, then this type of service could work for you. But if you need anything more than just a listing, you might want to look into another company on this list or work with a full-service agent.
5. List With Freedom
Best For: Experienced Sellers
List With Freedom is a 17-year-old company that offers a range of similar packages: three six-month MLS listing plans that only differ in the number of photos allowed, and one 12-month listing plan with unlimited photos.
The company doesn’t offer a full-service option, so sellers who need personal agent assistance should look elsewhere.
List With Freedom Costs
✍️ Editor’s Take
There’s very little variability between List With Freedom’s packages and no full-service option, which means more work on your part.
The company’s average rating of 4.3 stars from 1,700 reviews on Trustpilot should be reassuring to potential users, especially since some of the other companies on this list have few or zero reviews.
But the entry-level plan for $89 only comes with one single photo, which is unlikely to be appealing to buyers. Also, the pricing for a basic plan with more photos is $149, which is pricey compared to competitors.
Some competitors have stated that List With Freedom takes out “hidden fees” at closing, deducting 0.25% from the buyer’s agent commission as a compliance fee.This could be a concern — especially if it’s enough to discourage some buyer’s agents from bringing their clients to List With Freedom listings.
6. Jack Keller Realtors, Inc.
Best For: Sell Now, Pay Later
This family-owned company has been around since 1975, which is a lot longer than many other companies on this list. Jack Keller Realtors offers a wide range of services, from a cheap, barebones flat fee MLS listing package to a full-service, agent-assisted sale.
Jack Keller Realtors Costs
|Flat Fee MLS Package 1 (Sell Now, Pay Later)||$0||
|Flat Fee MLS Package 2||$75||
|Flat Fee MLS Package 3||$150||
|Flat Fee MLS Package 4||$375||Everything in Package 3 plus:
|Partial Full-Service Package 5||1% of sale price||Everything in Package 4 plus:
✍️ Editor’s Take
Jack Keller Realtors is family-owned and operated, so if you don’t like the idea of selling with a big corporate brand, Keller is a more local alternative. It also offers some appealing high-tech features, like a showing management system and a statistical report from Realtor.com, which is a great tool to track your listing’s popularity.
However, the pricing is deceptive: Jack Keller Realtors promotes a $75 listing package, which is one of the cheapest packages on this list, but it’s only available for commercial properties, vacant land, and boat docks.
The cheapest residential package is $150, which isn’t exceptionally affordable. The company does offer a “zero down” option that allows you to pay after you sell your house, though it does involve applying for Paypal Credit. The 1% full-service package is probably the best value, though for that price you could likely get an equal or better service from a traditional agent.
In fact, our friends at Clever Real Estate can match you with top real estate agents in your area who offer full service for a pre-negotiated 1.5% commission — the same price you would pay for the partial service offered here.
💰 Incredible savings, none of the DIY
Best For: Affordability
XFlatFeeMLS.net is a Maryland-based company that offers services in all of Florida. It offers three different plan tiers that go from a 6-month listing length to an unlimited listing length. It also includes a deferred payment option.
However, it doesn’t include a full-service option, and there are very few reviews available online, so it’s hard to get a grasp of the true customer experience.
|6-month MLS Listing||$59||
|12-month MLS Listing||$99||Same as above, with a 12-month listing|
|Unlimited MLS Listing||$149||Same as above, with an unlimited listing|
|Deferred Payment||$19 setup fee upfront, $380 due when the home sells ($249 termination fee)||
✍️ Editor’s Take
XFlatFeeMLS.net’s basic flat fee MLS listing plan is the most affordable on this list (only $59) and includes a 6-month listing with the maximum number of photos allowed on the MLS, which is actually a fantastic deal.
However, because the company offers no full-service agent-assistance package, you’re mostly on your own with listing and selling.
The lack of reviews is concerning, because using this company would require taking a certain amount of risk. But if you only need to get your property on the MLS — and absolutely no other assistance — XFlatFeeMLS.net could be a decent option.
XFlatFeeMLS.net’s deferred payment package gets you started with only $19 and lets you pay the rest of the fee only after you’ve sold your home. If you’re unwilling (or unable) to lay out a few hundred dollars upfront, this package could be right up your alley — although sellers should note that it eventually costs more than twice the company’s top package.
How to Get On a Florida MLS Without a Realtor
Step 1: Shop Around for a Flat Fee MLS Company
Start by looking at company reviews. Websites like Yelp, Google Reviews, and Trustpilot will give you a window into the experiences of real sellers. If you find recurring complaints about issues like hidden fees, unresponsive communication, or poor quality services, this should be a big red flag!
On the other hand, if most users had a positive experience, that should give you a little reassurance that you’re on the right track.
You’ll also want to make sure the company actually operates in the area where you’re selling. Florida has over 35 MLSs, so double-check your company’s coverage.
Step 2: Choose Your Package
Most companies offer a base package that includes an MLS listing and very few other services, which will leave most of the responsibilities of the sale on your shoulders.
Are you up to it? Do you have any experience in marketing, real estate, or contract negotiation?
If the answer is no, you might want to consider a package that offers more services, like help with negotiation, advice on pricing, and guided showings and open houses.
When looking at packages, the main factors to consider are:
- Number of photos included. In general, the more photos included with the listing, the more interest you’ll get from buyers.
- Listing length. While a yearlong or unlimited listing might sound like it offers great value, most homes sell quickly. If your home is still sitting on the market after a few months, it probably makes more sense to take it off the market and relist later than to just let it sit there indefinitely.
- Open house and showing support. Conducting showings of your home can be stressful and time-consuming if you’re not used to hosting a crowd. For many sellers, tapping into a company’s expertise in this area is well worth the extra money.
- Help with paperwork. Some MLS companies offer contract templates, disclosure forms, and other document support. This can be helpful if you’re worried about being able to find the right materials on your own. Keep in mind that if these documents aren’t completed and filed correctly, there could be serious legal consequences, so most sellers will want an agent’s or lawyer’s guidance here, just to be safe.
Step 3: Prepare to Handle a Lot of the Process Without Support
In Florida, a flat fee MLS company will get your listing on the MLS, but it won’t do much else for you.
If you go the flat fee MLS route, you should be prepared to act as your own agent. That means handling tasks like:
- Pricing your home
- Marketing your home
- Scheduling and conducting open houses
- Reviewing offers and drafting counteroffers
- Negotiating contract points like contingencies
- Handling closing paperwork
That’s a lot to take on — especially if you don’t have experience in real estate! For that reason, many sellers hire a transaction coordinator or a real estate attorney to help navigate the sale process.
Alternatives to Flat Fee MLS in Florida
🥇 Best Option: Clever Real Estate
Clever Real Estate is a well-established, nationwide company that uses a licensed concierge to connect sellers with experienced local agents in their area. After learning about your goals and preferences, Clever matches you with 1-3 agents in your area to interview and select from. If none of them meet your expectations, Clever will send you more matches.
All Clever partner agents provide full service for only 1.5% in listing fees, which can save you thousands of dollars over the typical 3% listing fee.
Although Clever is slightly more expensive than most flat fee MLS plans, you’ll get what you pay for, with high-quality assistance from an agent with a top-performing brokerage, such as Keller Williams, Coldwell Banker, and RE/MAX.
Most flat fee MLS companies will get your house on the MLS and leave you to do the rest, but a Clever partner agent can help you with:
- Listing your house on the MLS
- Pricing and marketing your house
- Coordinating professional photography
- Running showings and open houses
- Negotiating with the buyer’s agent to get you the best price and terms
- Guiding you through the closing process
Plus, Clever’s matching service is totally free with no obligation.
Meet trusted real estate agents with Clever 🤝
Typically, discount brokers offer a full-service agent experience (or close to it) for less than the typical 3% listing agent commission.
Discount brokers usually charge 1-2% commission, which is significantly more than you’d pay with a flat fee MLS company, but is potentially thousands less than a conventional 3% commission, and you’ll potentially get a lot more for your money.
The risk is that some discount real estate brokers cut corners or operate at a massive scale that limits their ability to provide adequate customer service. Make sure to read the fine print and understand what you’re truly paying for.
Some leading discount brokers you could explore are:
If you’re after a fast, streamlined sale without an agent, it might be worth considering an iBuyer. iBuyers use data analytics to assess the value of your home, and then they buy your home in cash for that amount.
The upside of an iBuyer sale is that it’s fast, simple, and can take as little as a week from start to finish. The downside is that, because you’re dealing with a tech company’s algorithm and not an agent, there’s typically no room for negotiation. It’s a “take it or leave it” offer.
That said, if you’re in a hurry or you find their offer to be fair, an iBuyer deserves serious consideration.
iBuyers that offer to buy homes in Florida include:
- Keller Offers
Curious about how much an iBuyer would offer you? Our friends at Clever can help you compare offers from top cash buyers to offers from listing on the open market. Start weighing your options ⚖️
Frequently Asked Questions About Flat Fee MLS in Florida
How do you get on the MLS without a realtor?
Technically, you can’t get on the MLS without a realtor. But you can hire a flat fee MLS company to put your house on the MLS for a fee instead of a commission percentage, which will potentially save you thousands. Just keep in mind that most flat fee MLS companies will only list your home and leave you to handle most of the complicated things that real estate agents would handle for you. Check out our list of the top flat fee MLS companies in Florida.
How can I get MLS access in Florida?
In order to access the MLS in Florida, you’ll need to either hire a real estate agent or a flat fee MLS company to do it for you. An agent will handle things like listing, pricing, marketing, and running open houses for a commission. A flat fee MLS company will put your house on the MLS in Florida for a single fee, but most of them won’t do much else to help you sell your house. Check out our list of the top flat fee MLS companies in Florida.