3 Surprising Ways You Can Use Facebook to Sell Your Home

By Home Bay

Posted on August 12th, 2016

Believe it or not, one of the best places to promote your listing is on social media sites like Facebook. What better place to share information about your home than one where everyone is already hanging out? Read on to learn about three ways to use Facebook to get more buyer traffic to your listing.


  1. Leverage your network to drive engagement:
    Once you’ve posted your listing on Facbeook, it’s time to enlist the help of all the people on your friends list. Contact people you know and ask them to share your posts. Be sure to focus on individuals who have a large number of Facebook friends since they have the most potential for influence. Lastly, be consistent in asking or help. The more shares you get, the more people see your post and for every new person who sees it, you increase your odds of connecting with your ideal buyer.

  2. Incentivize sharing for maximum reach:
    If you’re not getting great results by simply asking people to share your posts, consider incentivizing them! Offer a small token of appreciation, like a Starbucks gift card, to any friends who put you in touch with potential buyers. Doing so is an easy and affordable way to get people more buyer traffic to your listing.

When you’re trying to sell your home, you should utilize every tool available — including social media sites. Use these tips to help get more buyer traffic to your listing!

Interested in buying or selling?

We've improved the traditional real estate model with modern technology to cut costs, not quality.

Get started today

Posted in Selling a House, Social Media Marketing