Customer Reviews | How It Works | Is It a Scam? | Alternatives
We don’t recommend 72SOLD, a real estate company that promises to sell your home in eight days or less and for a higher price than a traditional sale.
Our analysis of 72SOLD reviews and its service reveals several concerns about the company’s aggressive sales strategy. Many cash buyers and discount brokers are better options to help you sell your home fast and for a competitive price.
72SOLD at a Glance
| Our Rating | 3.5/5 |
|---|---|
| Customer reviews | 4.9/5 |
| Service quality | 3/5 |
| Cost | 3/5 |
How Does 72SOLD Work?
72SOLD promises to sell your home in eight days or less by compressing the traditional home sales model. Essentially, it’s a traditional home sale with a limited window for buyers to see the property. Here’s how 72SOLD works.
- Enter your address and a few details about your home on the 72SOLD website.
- Get a suggested sales price based on the information you submitted, as well as 72SOLD’s own resources.
- Get a visit from a 72SOLD agent, who’ll walk your property and finalize the asking price.
- 72SOLD’s agent creates a marketing plan much as a traditional agent does.
- 72SOLD uses limited showings and open houses to create a sense of urgency instead of following the more open-ended process of a traditional sale.
72SOLD says its process removes the “inconvenience” and “uncertainty” of selling your home.
72SOLD Reviews
| Site | Rating |
|---|---|
| 4.9/5 (2,108 reviews) | |
| Better Business Bureau | 5/5 (125 reviews) |
| Yelp* | 2.6/5 (51 reviews) |
| Weighted average | 4.9/5 (2,284 reviews) |
72SOLD reviews are largely positive. However, according to the AI tool we use to analyze online reviews, only 38% of the reviews are from actual 72SOLD customers. More than half of 72SOLD’s reviews (52%) come from company employees or realtor partners.
Most of the positive 72SOLD reviews are from Keller Williams realtors who partnered with 72SOLD. Realtors claimed 72SOLD gives sellers a “white glove” and “VIP” experience. Common themes include higher listing prices for sellers and speedy deals.
Many negative 72SOLD reviews are from unhappy customers. Sellers complained about a lack of communication or no-shows from the 72SOLD team after inquiring about selling their homes. Others didn’t appreciate pushy approaches from 72SOLD agents, including sales-y pitches and persistent text messages and calls.
A couple of sellers called out 72SOLD’s marketing strategy. They accused the company of practicing false advertising on pricing and not delivering on what it promised.
Customers who left negative reviews said their listing agent asked to remove them.
Service Quality
Pros
- You can sell your home quickly.
- You can work with an agent from a major brokerage, like Keller Williams.
- You don’t need to prepare your home for open house showings.
Cons
- You may not get the true value of your property in a rushed situation.
- There’s no opportunity to showcase your home to more potential buyers via an open house.
- You have a lower chance of getting offers if your property needs upgrades.
72SOLD’s services can be better than working with a traditional agent if you want to sell your home fast, but whether that’s true for you depends on your local market and the real estate market in general.
» MORE: How Can I Sell My House Fast and Still Make Money?
72SOLD claims it can sell your house in eight days or less. In November 2023, the national median days to pending was 17 days.[1]
72SOLD also stands out if you want to eliminate the potential inconvenience of multiple showings and open houses. The company typically only shows the house for a limited time. With a traditional agent, you may need to show your house multiple times.
A potential downside of 72SOLD’s approach is that you may not reach the same number of potential buyers as you would with a traditional agent and sales process.
72SOLD’s approach could make you feel rushed or taken advantage of compared to traditional real estate brokers. On the other hand, if you’re in a hurry to sell and don’t mind an approach that isn’t built on open houses or showings, 72SOLD may work for you.
🤔 Why Is It Named 72SOLD?
72SOLD’s name derives from its original promise to sell your home within 72 hours. During the COVID-19 pandemic, when the real estate market was hot, 72SOLD would limit showings to one day, creating a heightened sense of urgency that led to competition to buy the house.
The company reassessed its position and moved to an eight-day window as interest rates rose and the market changed.
72SOLD Costs
You’ll pay the listing agent and the buyer’s agent a combined 5–6% of the closing price, which is the typical range of commission when you sell with a real estate agent. You’ll pay less commission using a discount broker, usually about 4–4.5% combined.
Clever Real Estate, for instance, will list your home for a 1.5% listing fee, plus the 2.5–3% for the buyer’s agent commission.
72SOLD claims it can sell your home for 8.4–12% higher than it would sell with a traditional agent. However, these sales figures come from studies done in 2020–22 during an entirely different housing market. So 72SOLD may not get you the same return in the current market.
Alternatives to 72SOLD
We don’t recommend 72SOLD. If you want to sell quickly or for the most money, cash buyers and discount real estate agents are better alternatives.
| Cost | Home Sale Price | Average Days on Market | |
|---|---|---|---|
| Cash buyer | 0% | 50–70% of market value | Around 7 days |
| Discount real estate agent | 4–4.5% (total realtor commission) | 100% of listing price | Depends on the market. In Nov. 2023, the median days on the market in the US was 17.[1] |
» READ: How Long Does It Take to Sell a House? (Tips for Selling Fast!)
Cash Buyer
Cash buyers will quickly buy your house as is, even if it’s in poor condition. The transaction also doesn’t include a seller’s agent commission. However, cash buyers usually pay 50–70% of your home’s market value.
» MORE: Top Companies That Buy Houses for Cash
If you want the right balance of speed and sale price, we recommend comparing your options.
You can compare options on your own, or you could use a free service like Clever Offers. With Clever Offers, a Concierge will field cash offers for you and help you compare them to what a top agent thinks you could get on the open market. That way, you can make an informed decision on how to move forward.
Get fair offers from cash home buyers now
Discount Real Estate Agent
Discount real estate agents and 72SOLD’s agents provide full service. But while 72SOLD’s agents work for the traditional 2.5–3% listing fee, discount real estate agents work for just 1.5–2%.
Discount agents also don’t limit how long your home stays on the market. 72SOLD may take your listing down if you don’t get immediate offers.
» MORE: Best Brokerages for Low Commission Real Estate Agents
Is 72SOLD a Scam?
No, 72SOLD isn’t a scam. It’s a real company founded in 2018. It operates under its parent company, Hague Partners.
72SOLD is a partner of Keller Williams, the world’s largest real estate franchise by agent count and sales volume.[2] It’s also a partner of the Arizona Diamondbacks Major League Baseball team.
What Is 72SOLD?
72SOLD is a real estate company based in Scottsdale, Arizona. Arizona real estate broker Greg Hague founded 72SOLD in 2018. He also founded 72SOLD’s parent company, Hague Partners.
72SOLD’s network of affiliated real estate agents sells homes in 38 US markets. The company also formed a strategic partnership with the real estate brokerage Keller Williams in 2022, meaning you can sell using 72SOLD’s program nationwide.
72SOLD could work for you if you want to sell your house fast using an aggressive strategy. It helps if it’s a seller’s market and your home is in good condition.
» READ: How to Sell Your House in 5 Days
However, if you want to make the most on your sale, 72SOLD might not be the best option — despite the company’s promises. A fast sale doesn’t always result in the best price.
72SOLD also doesn’t offer discounts on real estate agent commissions. Other companies, like Clever Real Estate, can connect you to full-service realtors who offer around half of what 72SOLD agents charge (1.5% vs. 2.5–3%).
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Methodology
- We analyzed reviews with an Artificial Intelligence tool that has a 95% accuracy rate. It identified which reviews came from company employees or realtor partners. We found that only 38% were from actual customers.
- We checked for complaints with the Better Business Bureau.
- We checked how easy the company app or portal was to use and how easy it was to upload and manage the listing.
- We compared the cost with baseline national averages and other brands.