72SOLD is a real estate company that aims to sell your home in eight days or less and for a higher price than the competition.
Our analysis of 72SOLD’s service highlights various aspects of its approach and effectiveness. While 72SOLD’s marketing strategy works well for some, exploring multiple options, including cash buyers and discount brokers, is essential to finding the best fit for your home-selling needs.
🚀 Looking to sell your home ASAP? Start with Clever Offers, a free service that connects you with competing offers from top iBuyers and investors nationwide — with no fees or obligations. Compare your options and find the best deal for your home today!
How Does 72Sold Work?
72SOLD aims to sell your home as fast as possible by compressing the traditional home sales model. Here’s a step-by-step look at their process:
- Submit your home details: Enter your address and a few details about your home on the 72SOLD website.
- Receive a suggested sales price: You’ll get a price based on the information you provided and 72SOLD’s resources.
- Property visit: A 72SOLD agent will visit your property to finalize the asking price.
- Marketing plan: The agent will create a marketing plan similar to a traditional real estate agent.
- Limited showings: Instead of an open-ended process, 72SOLD uses limited showings and open houses to create a sense of urgency among buyers.
72SOLD claims this process removes the “inconvenience” and “uncertainty” typically associated with selling your home.
72SOLD Reviews
| Site | Rating |
|---|---|
| 4.9/5 (2,100+ reviews) | |
| Better Business Bureau | 5/5 (100+ reviews) |
| Yelp* | 2.5/5 (50+ reviews) |
| Weighted average | 4.9/5 (2,200+ reviews) |
72SOLD reviews are generally positive. However, according to our AI tool that analyzes online reviews, just over half of the reviews come from company employees or realtor partners, who tend to leave favorable feedback.
Our analysis of the reviews found that realtors claimed 72SOLD gives sellers a “white glove” and “VIP” experience. Common themes include higher listing prices for sellers and speedy deals.
The negative reviews we analyzed on Google, BBB, and Yelp, from its customers cited the following issues:
- Lack of communication, no-shows after initial inquiries, and persistent sales pitches from agents. However, these issues may be more indicative of individual agents rather than 72SOLD’s program.
- Dissatisfaction with the marketing strategy, including accusations of false advertising on pricing and unmet promises.
- Some customers reported being asked by their listing agent to remove negative reviews.
Service Quality
Pros
- Quick sale process
- Work with top-rated agents
- Minimal home preparation required for showings
Cons
- Potential to receive less than market value
- Limited exposure without open house showings
- Not the best fit if your home isn’t move-in ready or needs repairs
72SOLD’s services can be advantageous if you need to sell your home quickly, but the program’s effectiveness depends on your local market, overall real estate conditions, and the strength of the agent you use.
» MORE: How Can I Sell My House Fast and Still Make Money?
72SOLD aims to sell your house in eight days or less. As of June 2024, the national median days to pending was 45.[1]
72SOLD can be appealing to those who want to avoid the inconvenience of multiple showings and open houses. The company typically limits the showing window, unlike traditional agents who may require you to leave open larger chunks of time for showings.
For example, if your goal is to sell your house in a few days, you could plan a weekend vacation, leave your house open for showings all weekend, and potentially receive an acceptable offer when you return.
A potential downside is that you may not reach as many potential buyers as you would with a traditional agent and a longer sales timeframe. Some interested buyers might not be able to view your home in the short window the program allows, which could make both you and potential buyers feel rushed compared to traditional methods.
However, if you prioritize a fast sale and don’t mind fewer showings, 72SOLD could be a suitable option.
🤔 Why is it named 72SOLD?
The name 72SOLD originates from its initial goal of selling homes quickly, ideally within 72 hours. During the hot real estate market of the COVID-19 pandemic, 72SOLD limited showings to one day, creating urgency and competition among buyers.
However, as the market evolved and interest rates rose, the company adjusted its strategy to an eight-day window. However, 72SOLD doesn’t guarantee a specific timeframe for selling a home.
72SOLD Costs
When selling with a 72SOLD partner agent, you’ll likely pay a commission to the listing agent and the buyer’s agent, typically totaling 5–6% of the closing price. This is within the typical range for real estate agent commissions nationwide.
However, these rates are set by the individual partner agents and can vary based on market, brokerage, and other factors.
For comparison, discount realtors usually charge around 4–4.5% combined. For instance, Clever Real Estate lists homes for a 1.5% listing fee, plus the 2.5–3% buyer’s agent commission.
According to 72SOLD, an independent study released in 2024, covering four years (Jan 2020 – Dec 2023), showed that over 10,000 home sellers who used the 72SOLD program achieved a median sales price 7.8% higher than other homes sold in their local MLS.[2] However, actual results vary, and current market conditions may affect your outcome.
Alternatives to 72SOLD
If you’re considering alternatives to 72SOLD, cash buyers and discount real estate agents are options that may better suit your needs, depending on your priorities.
| Cost | Home Sale Price | Average Days on Market | |
|---|---|---|---|
| Cash buyer | 0% | 50–70% of market value | Around 7 days |
| Discount real estate agent | 4–4.5% (total realtor commission) | 100% of listing price | Depends on the market. The median days on the market in the US is 45 days.[1] |
Cash Buyer
Cash buyers quickly purchase your house as-is, even if it’s in poor condition. This method eliminates the seller’s agent commission but sellers usually receive 50–70% of their home’s market value.
» MORE: Top Companies That Buy Houses for Cash
Comparing your options is beneficial if you need to balance speed and sale price. You can do this independently or use a free service like Clever Offers. This service provides a concierge to field cash offers and helps you compare them to what a top agent might secure on the open market so you can make an informed decision on moving forward.
Get fair offers from cash home buyers now
Discount Realtors
Discount real estate agents, like 72SOLD’s agents, offer full service. However, while 72SOLD agents work for the traditional 2.5–3% listing fee, discount real estate agents typically charge only 1.5–2%.
» MORE: Best Brokerages for Low Commission Real Estate Agents
Is 72SOLD Legit?
Yes, 72SOLD is a legitimate company. 72SOLD’s network of affiliated real estate agents sells homes in 38 US markets. It was established in 2018 by Arizona realtor Greg Hague, who also founded Hague Partners in 1998.
The company has gained recognition for its innovative home-selling approach:
- In 2022 and 2023, Inc. named 72SOLD one of the fastest-growing companies.
- Additionally, in June 2022, 72SOLD formed a strategic partnership with Keller Williams, allowing KW agents to utilize the 72SOLD program.
- It’s also a partner of the Arizona Diamondbacks Major League Baseball team.
Finally, 72SOLD is accredited by the Better Business Bureau with an A+ rating.[3] BBB ratings represent the Better Business Bureau’s opinion of how a business will likely interact with its customers.[4]
However, if your goal is to maximize your sale price, 72SOLD might not be the best option. A fast sale doesn’t always result in the highest price.
Additionally, 72SOLD doesn’t offer discounts on real estate agent commissions. Other companies, like Clever Real Estate, can connect you to full-service realtors who charge lower commission rates (1.5% compared to 2.5–3% charged by 72SOLD agents).