If you haven't gotten as many showing requests as you would like, don't worry! There are effective strategies you can put in place to get more buyers interested in your listing. Read on to learn about four things you can do to get more showings on your house (and some home offers).
Overhaul Your Photos
If you didn't get professional listing photos, you should. Almost all buyers today begin the home search online and photos and price are their main considerations. Amateur photos mean that you'll get low clicks and low showings because you're not winning the online beauty contest.
Don't Skimp on Buyer Agent Commission
If you're not already doing so, make sure you offer a standard real estate commission to buyer agents to encourage them to show your home.
Depending on your price point, this means 2.5- 3% of your final sale price. You will have to offer buyer agent commission whether you're selling a home yourself or with a realtor. Otherwise, agents won't bother showing your house.
Reevaluate Your Price
If you have done the above, you have your listing on the MLS and on popular real estate sites and you still aren't getting showings, it's time to lower your price. National stats show sellers think their home, on average, is worth 8% more than it actually is.
Are you part of that average? Have you "left room to negotiate" despite Zillow data showing that such a strategy doesn't work? Consider these questions and adjust accordingly.
Market Your Listing Everywhere
Make sure your home is on the MLS, Zillow, Trulia, Realtor.com and Redfin. If you've already done this, you're getting good buyer exposure. In that case, you need to consider the other options listed here (photos, commission or pricing) and make adjustments to improve your showing requests.
Now that you know how to get more house showings, try them out. But if you still can't seem to get enough showings or home offers, you should seek expert help.
We understand that for sale by owner (FSBO) sellers don't want an agent because they want to save money. And we agree that a 2.5-3% seller agent commission is too high. That's why we've partnered with Clever Real Estate, which can pair you with a local realtor who can help sell your home for 1% or $3,000.
Clever is a nationwide brokerage that pre-negotiates low rates with top-performing, local realtors. You'll only pay a 1% listing fee for home sales over $350,000. On a $400,000 home sale, that's a savings of $8,000 compared to a 3% agent.
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